divi review elegant themes page builder

Elegant Themes Divi Review: Best Theme & Page Builder 2020

In this review Divi review, I’ll show you what Elegant Themes Divi theme and page builder for WordPress has to offer. I’ll cover the features, the pros and cons, and tell you if Divi is right for you. Let’s check this out!

Thanks to a multipurpose WordPress theme & visual page builder such as Divi, you can create beautiful websites in minutes, without any coding knowledge.

Divi Review Summary (Key Points)


Divi is a WordPress theme and visual page builder for creating beautiful websites in minutes, without any coding knowledge. It is incredibly easy to use that you’ll be whipping up any type of website in no time.


Instead of paying for the Divi theme and the builder separately, you buy access to Elegant Themes’ entire catalog of themes and plugins. Access for 1 year is $89 or lifetime access is $249.


Divi is easy to use and fully customizable without having to writie a single line of code. Build any type of website and use it on unlimited number of websites. Access to 100s of premade sites, page layouts, header footer layouts, navigation layouts and Divi theme builder packs, plus access to Extra, Bloom, Monarch and more. Amazing support and risk-free 30-day money-back guarantee.


Divi is a powerful WordPress theme and all that, which means it comes with so many options and functionalities, almost too many. Also. Divi’s use of custom shortcodes don’t transfer to other page builders such as Elementor.


“Divi ships with an extensive list of brilliant features and addon products that make creating awesome websites a breeze. Divi is the most popular WordPress theme and the ultimate visual page builder. It’s incredibly easy to use making it perfect for beginners and experienced users alike.”

Jump to: What is DiviDivi ProsDivi ConsDivi PricingDivi Website ExamplesFreqently Asked QuestionsSummary14 user reviews

Not sure if you remember, but some time ago creating websites was only a possibility of a select few. You need to know coding which not every business owner/blogger knows.

Surely, web design has come a long way, thanks to platforms such as WordPress.

As it were, we lived through an era of WordPress themes that were hard to customize.

Soon after, we were treated to multipurpose WordPress themes with 100+ demos, and then visual page builders became commonplace.

And then Nick Roach and Co. found a way of fusing the two, changing the game.

“Mix a full-blown front end page builder with one of the best WordPress themes?” “Why not?”

So, Divi was born.

Which begs the question, “What’s Divi?”

Find out why 600K customers use Divi and its visual drag & drop builder. Risk-free 30-day money-back guarantee.

What is Divi?

Simple and clear; Divi is both a WordPress theme and a visual page builder.

Think of Divi as two things in one: the Divi Theme and the Divi Page builder plugin.

You’d be correct if you said Divi is a web design framework, or as the developers put it:

Divi is more than just a WordPress theme, it’s a completely new website building platform that replaces the standard WordPress post editor with a vastly superior visual editor. It can be enjoyed by design professionals and newcomers alike, giving you the power to create spectacular designs with surprising ease and efficiency.
(Build Visually – Elegant Themes)

Aside: While Divi Builder complements the Divi theme amazingly well, you can use the Divi Builder plugin with any WordPress theme.

Divi is the flagship product at Elegant Themes, one of the most innovative WordPress theme shops around.

Why do I say so?

I have taken the Divi visual page builder for a ride and…

Well, guys, you will skip the free demo, and go straight to “Please take MY MONEY!”

Yep, it’s that good.

This Divi page builder and Divi theme review will focus more on the Divi Builder plugin because it’s the real deal!

Divi Review: Pros

Now that we know what we’re working with, is Divi all it’s claimed to be? Let us go over a couple of pros.

Easy to Use/ Visual Drag and Drop Page Builder

divi review homepage

Divi is incredibly easy to use that you’ll be whipping up websites in record time.

The Divi Builder, which was added to Divi 4.0, allows you to create your website on the front-end in real-time.

In other words, you see your changes as you make them, which eliminates back-and-forth trips to the back-end, saving you plenty of time.

All page elements are customizable easily; it’s all point-and-click. If you want to move elements around, you have drag-and-drop functionality at your disposal.

You don’t need coding skills to use Divi, the visual page builder offers you complete design control over everything.

At the same time, you get a fully-featured code editor that makes adding custom CSS styles and code so much easier and enjoyable.

40+ Website Elements

A fully functional website is made up of many different elements.

You can have buttons, forms, images, accordions, search, shop, blog posts, audio files, call to action (CTAs) and many other elements depending on your needs.

To help you create a professional website without installing additional plugins, Divi comes with over 40 website elements.

Whether you need a blog section, comments, social media follow icons, tabs and video sliders among other elements, Divi has your back.

All Divi elements are 100% responsive, meaning you can easily create responsive websites that look great and perform well on multiple devices.

1000+ Pre-Made Website Layouts

With Divi, you can build your website from scratch, or install one of the 1,000+ pre-made layouts.

That’s right, Divi comes with 1000+ website layouts for free. Simply install the layout from the Divi library and customize it until you drop.

Brand new Divi layouts are added weekly, meaning you will always have new inspiration to build websites that are out of this galaxy.

The best part is the layouts come with tons of royalty-free images, icons, and illustrations so you can hit the ground running.

Divi website layouts come in many categories, from header footer layouts, navigation elements, content modules, and more, meaning there is something for everybody.

Whether you’re building a website for a restaurant, agency, online course, business, ecommerce, professional services or anything else, Divi has just the layout for you.

Customize Everything, Complete Design Control

The number of customization options on Divi is enormous. You can customize everything to the finest detail.

Whether you want to customize backgrounds, fonts, spacing, animations, borders, hover states, shape dividers, effects, and add custom CSS styles among other things, Divi will impress you.

You don’t have to spend a lot of time to make customizations to your website; Divi makes it all too easy with the intuitive visual page builder.

Just click whichever element you’d like to customize, select your options, and your work is done.

Elegant Themes offer you detailed documentation with videos showing you exactly how to set up and customize any element on your website.

Access To Extra, Bloom and Monarch

When you join Elegant Themes, you get the Divi theme, Divi Builder, 87+ other themes including Extra, Bloom email opt-in plugin, and Monarch social sharing plugin.

Extra is a beautiful and powerful WordPress magazine theme. It’s the perfect theme for online magazines, news sites, blogs, and other web publications.

Bloom is a state-of-the-art email opt-in plugin that helps you to build email lists quickly. The plugin comes with plenty of tools such as seamless integration with many email providers, pop-ups, fly-ins, and in-line forms among others.

Monarch is a powerful social sharing plugin that helps you to promote social sharing on your site and grow your social following with ease. You have 20+ social sharing sites and plenty of options at your disposal.

Built-In Lead Generation and Email Marketing

Divi offers you plenty of options to optimize your traffic and generate leads on autopilot. When you purchase Divi, you get the powerful Elegant Themes plugin suite.

Thanks to the Bloom email opt-in plugin, you can build email lists effortlessly. You don’t need a third-party to collect user data on your website.

On top of that, you can leverage the power of Divi Leads to split test your web pages, gain valuable insights and increase conversion rates without trying hard on your part.

Seamless Integration with WooCommerce

Customizing WooCommerce is challenging, especially when you’re working with a theme that’s difficult to integrate with the ecommerce platform. In most cases, your online store ends up looking shoddy and unprofessional.

That’s not the case with Divi. Divi integrates seamlessly with WooCommerce, allowing you to apply the power of the Divi Builder to your shop, products, and other pages. All thanks to Elegant Themes WooCommerce Divi modules.

Other than that, you can create beautiful landing pages for your WooCommerce products, allowing you to boost your conversion rates immensely.

Adding WooCommerce shortcodes and widgets to your website using Divi is the stuff of fourth-graders. It’s too easy that I don’t expect you to run into any problems.

Here is a WooCommerce shop demo built using Divi. Now, you can build the store of your dreams without writing a line of code.

Value for Money

Divi is a monster of a theme. It’s packed to the brim with all the features you need to build websites like a pro.

The Divi Builder adds a lot of functionality to the Divi WordPress theme, making possible what was once considered impossible.

You can build virtually any website under the sun. The only limit is your imagination.

The Divi membership gives you access to 89+ themes and a bunch of plugins. There is a one-time payment too if you don’t like subscriptions.

The bundle is a great investment for any WordPress user. It’s true value for your money.

Divi Review: Cons

They say whatever has pros must have cons. With all the sweet benefits, does Divi has cons? Let us find out.

Too Many Options

Divi is a powerful WordPress theme builder and all that, which means it comes with so many options and functionalities, almost too many.

At times, you might have a hard time finding an option from the millions of options. But you know what they say: You better have a feature and not need it than vice versa.

Still, once you’re familiar with the settings, it’s smooth sailing from there.

Learning Curve

With many options comes a learning curve. To use Divi to its fullest extent, you’ll need to check out the documentation and watch a couple of videos.

It’s beginner-friendly alright, but since you have many options at your disposal, you’ll need to set aside some time to learn how everything works.

Never to worry though, Divi is fun to learn and use; you should be up and running in no time.

You Are Tied to Divi

Once you go Divi, there is no going back. Unfortunately, Divi’s custom shortcodes don’t transfer to other page builders such as Elementor, Beaver Builder, WPBakery, Visual Composer page builder and so on.

In other words, it’s a pain switching away from Divi to another page builder. If you plan to use only Divi, this is not a problem. However, if you want to switch to another page builder, you’re better off building the website from scratch.

How Much Does Divi Cost?

With all the sweet features, whistle and bells, how much does Divi cost? Elegant Themes offers you two Divi pricing packages.

You can get access to the $89 for one year package or go with the $249 one-time payment. All packages come with Divi, Extra, Bloom, Monarch, product updates, stellar support, hundreds of website packs, and unlimited website usage.

Divi Website Examples

Over 1.2M websites use Divi. Below, find a couple of great examples for some inspiration.

You can see more examples at the Divi customer showcase.

Divi FAQ

Here are a couple of frequently asked questions, in case you have a similar question.

Is the Divi theme free?

No. Divi is not a free WordPress theme. You must purchase a valid license from the Elegant Themes to use Divi. Unlimited access for 1 year is $89 or lifetime access is $249.

Can I use Divi on multiple sites?

Yes, you can use Divi on multiple sites. Each Divi license offers you unlimited website usage.

What is the difference between the Divi theme and the Divi builder?

The Divi theme is just that, a WordPress theme. On the other hand, Divi Builder is a visual page building plugin that you can use with any other WordPress theme.

Divi 4.0 fuses the two, offering you both a theme and the visual plugin in one framework.

Is Divi good for SEO?

Divi is primed for search engine optimization. It is coded to the best SEO and WordPress standards.

On top of that, it comes with built-in SEO features in case you are not using a third-party SEO plugin such as Yoast.

At the same time, Divi integrates seamlessly with all SEO plugins.

Is Divi fast loading?

Divi is optimized for fast loading pages. Thanks to the latest design techniques, Divi guarantees mobile-ready and a fast loading WordPress website. In June 2019 ElegantThemes overhauled the Divi codebase which has significantly improved page load speeds on standard Divi installs.

Divi Review: Divi Alternatives

While it is the most popular WordPress theme and page builder plugin out there, there are a couple of good Divi alternatives you should consider. Elementor is a really good WordPress page builder plugin that is fast, easy to use, and comes with loads of content modules/templates. Beaver Builder is an easy to use WordPress page builder that comes with pre-made templates to help you create a website.

What support and help do I get?

All Elegant Themes receive 24/7 support 365 days a year via live chat and contact forms. Their customer support is fast and quite helpful. I got responses to my questions in less than a minute.

Other than that, you can check out the documentation. Further, you can explore the Elegant Themes’ blog posts, visit their forum, or join the Divi Facebook group.

Divi Review: Summary

Would I recommend Divi to my friends? Definitely yes! Divi ships with an extensive list of brilliant features that make creating awesome websites a breeze.

Divi is the most popular WordPress theme and the ultimate visual page builder. It’s incredibly easy to use making it perfect for beginners and experienced users alike.

I hope you like this Divi review. To start your journey of better and effortless web design, get your copy of Divi today.

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